For example, a product may look too small to meet consumer needs in a picture, but customer reviews that address size more accurately can put a wary shopper at ease. Reviews are key to the decision-making process, helping customers to get a better idea about the product, including material, size, and shape. As such, most shoppers put a lot more time and energy into evaluating products, reading reviews, and comparing items with one another before pulling the trigger. When purchasing online, the customer decision-making process becomes a lot more complicated. That can benefit you twofold: your name is more likely to appear when web users search keywords related to your store, and they’re most likely to see your positive reviews. Most customers use keywords, like the name of the products, in their reviews, adding more content on the internet associated with you. Fortunately, customer reviews can further your mission without you lifting a finger. However, building an SEO-friendly web presence can take a lot of time and energy. Ranking high in the SERPs is a goal for most businesses. In fact, customers are 63% more likely to trust and buy from a company with reviews.
Reading dozens of reviews that indicate good quality and services create an online reputation that customers can trust.
While handling a product is the best way to gauge quality, reviews can be the next best thing for businesses that exist solely in the ecommerce space. There are countless brands in every category, but without a way to verify quality and reliability, it’s hard to know who to trust. The global ecommerce market reached nearly $3.5 trillion in 2019. Reviews are trusted 12 times more than other marketing materials, demonstrating that social proof is a powerful force. In essence, people want proof from other consumers that a product or service is worthwhile, not just biased advertising from brands. In this case, reading positive reviews from other people who made similar purchases drives confidence that buying a well-reviewed item is a good choice. Social proof refers to the psychological phenomenon in which people make judgments and decisions based on the collective actions of others. These key points outline the benefits that make online reviews are essential for your online store. A wealth of positive words can have a measurable impact on your sales, driving purchases and creating a base of consumers who will stand behind you and your product. Online reviews can reveal a lot about your online store. Online Reviews are Essential for Your Online Store With the vast array of review sites and the level of trust most consumers have in reviews, it’s a safe assumption that virtually everyone considering your products, no matter your target demographic, industry, or market, is reading online reviews before making a purchase. One study found that, on average, products are 270% more likely to sell with as few as five reviews. However, a few reviews are still better than no reviews.
The more reviews, the better, and one study found that consumers want to see at least 40 reviews to justify trusting an average star rating. A single review with a few positive words makes up an opinion, but a few dozen that say the same thing make a consensus. That may sound alarming - this stat only emphasizes that negative reviews aren’t going unnoticed - but there are some benefits: Research indicates that users spend five times as long on sites when interacting with negative reviews, with an 85% increase in conversion rate.Ĭustomers like to see lots of reviews. One study found that 82% of those who read online reviews specifically seek out negative reviews. Negative reviews can carry as much weight as positive ones. The average customer is willing to spend 31% more on a retailer that has excellent reviews. The effects of reviews are measurable, too. In fact, 91% of people read them and 84% trust them as much as they would a personal recommendation. In today’s web-based world, virtually everyone is reading online reviews. The proliferation of reviews has even gone so far as to shape how businesses are perceived online.Īs Chris Anderson, businessman and current head of TED, puts it, “Your brand isn’t what you say it is - it’s what Google says it is.”įor any company that exists in the digital space, online reviews are critically important when it comes to winning business and maintaining a positive reputation. When you go to make an online purchase, what’s the first thing you do? In an ecommerce-driven world where customers can’t physically experience products before purchasing, many consumers turn to online product reviews.Īs online review sites such as Yelp! and Facebook have expanded, finding an opinion on just about anything is only a few clicks away.
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